“Last week Coca-Cola disclosed its practice of paying researchers and health professionals millions of dollars. It spent $21.8 million to fund pro-industry research and $96.8 million on partnerships with health organizations, including $2.1 million directly paying health experts…

I wanted to dig deeper into this network of influencers to learn more about the strategy. Why were they chosen? What do they have in common? Where are they most influential?”

 – The New Faces of Coke

Which health organizations have been terminating their sponsorship in the wake of Coca-Cola’s disclosures?

Organizations who have been accepting millions of dollars from Coca-Cola who are now severing those ties:

• American Academy of Family Physicians ($3.5 million)
• American College of Cardiology ($3.1 million)
• Academy of Pediatrics ($3 million)
• Academy of Nutrition and Dietetics ($1.7 million)

Organizations who have been and are still accepting millions of dollars from Coca-Cola:

• American Cancer Society ($2 million)
• American College of Sports Medicine ($785,000)
• The Obesity Society

References:

• Coke Spends Lavishly on Pediatricians and Dietitians
• Coca Cola Loses Another Doctor Organization
• The Coca-Cola Problem is Getting Uncomfortable – Coke Gets Dumped by Doctors and Dietitians